In partnership with Spring Health, Guardian Life Insurance offers companies mental wellness benefits that drive precision in mental health and quickly connects members to a proven, personalized solution.

The aim for this ABM campaign was to inform employers and brokers to inquire about Spring Health benefits through Guardian. The team highlighted and communicated the importance of providing mental health benefits with both emotional and data driven content that inspired employers and brokers to take action.

All resulting in a higher performance than the industry standard with 5,350,000+ impressions, 45,000+ clicks, and 77% greater CTR than the previous year.

Production Team

Bonnie Isaac | Head of Creative & Agency
Margaret DeMonte | Project Manager
Michelle Kurz | Brand Creative Lead
Roseanne Azarian | Copywriter

Role

Social & Multimedia Designer | Creating and building templates, Photo retouching, Layout placement, Type formatting