The Scholastic Art & Writing Awards partner with dedicated individuals, foundations, and corporations to offer creative challenges and scholarship opportunities to students. As a way to showcase these students, their work was displayed on social media for recognition.
In previous years, the writing works were displayed as blocks of text on white and posted on Instagram as an image. For the 2019 campaign, students were asked for audio clips of an excerpt of their writing in order to make the writing works dynamic. These audio clips were combined with color coordinated pull quotes so they were as visually appealing as the art.
2019 | Statistics |
---|---|
Impressions | 69,265 |
Average per Post | 2,886 |
Accounts Reached | 47,812 |
Average per Post | 1,992 |
Story Engagement | 15,125 |
Increase from 2018 | 53% |
Jean-Paul Bass | Social Media Manager
Meg Callery | Design Director
Multimedia Designer | Graphic design, video and audio editing for writing posts