Special Achievement 2019 Campaign

The Scholastic Art & Writing Awards partner with dedicated individuals, foundations, and corporations to offer creative challenges and scholarship opportunities to students. As a way to showcase these students, their work was displayed on social media for recognition.

In previous years, the writing works were displayed as blocks of text on white and posted on Instagram as an image. For the 2019 campaign, students were asked for audio clips of an excerpt of their writing in order to make the writing works dynamic. These audio clips were combined with color coordinated pull quotes so they were as visually appealing as the art.

2019 Statistics
Impressions 69,265
Average per Post 2,886
Accounts Reached 47,812
Average per Post 1,992
Story Engagement 15,125
Increase from 2018 53%
Production Team

Jean-Paul Bass | Social Media Manager
Meg Callery | Design Director

Role

Multimedia Designer | Graphic design, video and audio editing for writing posts