Guardian Life Insurance has been in the industry for over 160 years. In 2022, they launched a Brand Awareness campaign alongside their new rebrand. As part of their in-house design team, we were tasked in reintroducing Guardian to new audiences as a trusted resource that inspires well-being and helps build financial confidence.

Focusing on the parent and employee demographic though relatable content and imagery, the Brand Awareness campaign was able to reach 222 million impressions and 30% lift in organic search from before the campaign. All leading to the campaign being rewarded the Platinum Winner in the international creative competition, The MarCom Awards.

Production Team

Bonnie Isaac | Head of Creative & Agency
Michelle Kurz | Brand Creative Lead
Steph Tan | Graphic Designer

Role

Social & Multimedia Designer | Creating and building templates, Motion graphics, Layout placement, Type formatting