A traditionally B2B department, the client wanted to take their first steps towards a Direct to Consumer approach. There was an opportunity in the fact that the average employee spends 20 minutes reviewing non-medical work benefits. By creating an employee friendly campaign, the goal was to increased awareness in advance of the enrollment period to help drive engagement and participation.

The Deciding Moments campaign reached a total of 14 million impressions and 4 million video views. All of which nearly doubled the rate of participation as the control group. Resulting in $8.7 million additional voluntary premiums versus the prior year.

Production Team

Bonnie Isaac | Head of Creative & Agency
Michelle Kurz | Brand Creative Lead
Roseanne Azarian | Copywriter

Role

Social & Multimedia Designer | Creating and building templates, Video editing, Motion graphics, Layout placement, Type formatting